Tata Motors manufactures spare parts for it's commercial vehicles unit. But most of the roadside mechanics opt for third-party spare parts since those are cheaper alternatives to genuine ones. To increase the market share of Tata genuine parts, Tata introduced a loyalty programme with reward points for mechanics when purchasing spare parts from them. These points can be collected and redeemed for prizes.

The objective of this project is to augment this newly introduced loyalty programme with a UX intervention.