FleetEdge is a connected fleet management platform used by fleet owners, fleet managers, maintenance managers, trip managers etc. for planning trips, tracking their fleet and analysing the information gathered from their vehicles.
OBJECTIVES
- Assess the needs of current customers and their roles to understand essential features they require. Provide additional value that helps to position the product in the market.
- Redesign the existing FleetEdge platform to provide the wide variety of new metrics from the vehicle data and to serve the customers with actionable insights.
- Increase user engagement and user onboarding that eventually let’s the company implement a pricing tier.
- Introduce a shareable Reports section that generates a report of the fleet performance over a selected period of time.
PROCESS
- Understanding business goals through stakeholder interviews and analysing competition.
- Interviewing 30+ users in different roles throughout India to understand their workflow and essential functionality.
- Organise and prioritise interview insights into actionable UX tasks
- Wire-framing and visual design
- Remote testing with 40+ users to gather feedback and iterate on the design.
